General

Over the years, many companies have successfully repositioned themselves in the marketplace and seen business boom. Others have tried and failed, resulting in anything from a temporary decline in profits to having to permanently close their doors. So, why risk repositioning at all? Is the payoff worth the risk? Can it work for you and…

When it comes to advertising, there are many executional styles to choose from. Here are three ads that highlight a few of those styles and demonstrate how emotional and rational appeals can be made through these styles of advertisement. Tide Cold Call – Spokesperson/Testimonial This Tide Cold Call commercial is one of the latest in…

There are many ways to connect with and communicate with consumers and potential customers. Columbia Sportwear is a great example of how to effectively leverage a variety of communication strategies to reach different types of consumers. Columbia employs a wide range of advertisements to target a variety of individuals at all levels of outdoor sports…