The Risk and Reward of Brand Repositioning

June 21, 2023

Over the years, many companies have successfully repositioned themselves in the marketplace and seen business boom. Others have tried and failed, resulting in anything from a temporary decline in profits to having to permanently close their doors. So, why risk repositioning at all? Is the payoff worth the risk? Can it work for you and…

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AllState Mayhem Cat

Executional Styles in Advertising

March 8, 2022

When it comes to advertising, there are many executional styles to choose from. Here are three ads that highlight a few of those styles and demonstrate how emotional and rational appeals can be made through these styles of advertisement. Tide Cold Call – Spokesperson/Testimonial This Tide Cold Call commercial is one of the latest in…

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Communication and Central vs. Peripheral Persuasion

March 3, 2022

There are many ways to connect with and communicate with consumers and potential customers. Columbia Sportwear is a great example of how to effectively leverage a variety of communication strategies to reach different types of consumers. Columbia employs a wide range of advertisements to target a variety of individuals at all levels of outdoor sports…

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Build, Store and Ship Branded Swag Packs the Easy Way - SwagUp Sample Pack

Build, Store and Ship Branded Swag Packs the Easy Way

May 22, 2021

Promotional gifts are a great way to reward customers, clients and team members. They can be used to build brand awareness or increase brand loyalty with your customers and clients. Quality giveaways are a great way to reward your team or help build relationships with your audience. But picking the right products, creating attractive packaging…

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Quality Images To Tell Your Story

March 7, 2021

A picture is worth a thousand words, which is why great images are essential. Think of how often you scroll through your newsfeed ignoring most of what you see only to pause on a vibrant or interesting photo. In digital marketing, captivating images can be the difference between a potential customer pausing to look at…

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Get to Know You

March 4, 2021

Self reflection and self-assessment. It can be difficult to carve out time for introspection, especially when you are task oriented and have a lengthy to-do list staring you down. But everyone from business consultants to yoga instructors will tell you it’s absolutely necessary for success in your personal and professional life. Whether you are talking…

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