Jessica Fowler
Over the years, many companies have successfully repositioned themselves in the marketplace and seen business boom. Others have tried and failed, resulting in anything from a temporary decline in profits to having to permanently close their doors. So, why risk repositioning at all? Is the payoff worth the risk? Can it work for you and…
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When it comes to advertising, there are many executional styles to choose from. Here are three ads that highlight a few of those styles and demonstrate how emotional and rational appeals can be made through these styles of advertisement. Tide Cold Call – Spokesperson/Testimonial This Tide Cold Call commercial is one of the latest in…
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There are many ways to connect with and communicate with consumers and potential customers. Columbia Sportwear is a great example of how to effectively leverage a variety of communication strategies to reach different types of consumers. Columbia employs a wide range of advertisements to target a variety of individuals at all levels of outdoor sports…
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Promotional gifts are a great way to reward customers, clients and team members. They can be used to build brand awareness or increase brand loyalty with your customers and clients. Quality giveaways are a great way to reward your team or help build relationships with your audience. But picking the right products, creating attractive packaging…
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A picture is worth a thousand words, which is why great images are essential. Think of how often you scroll through your newsfeed ignoring most of what you see only to pause on a vibrant or interesting photo. In digital marketing, captivating images can be the difference between a potential customer pausing to look at…
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Self reflection and self-assessment. It can be difficult to carve out time for introspection, especially when you are task oriented and have a lengthy to-do list staring you down. But everyone from business consultants to yoga instructors will tell you it’s absolutely necessary for success in your personal and professional life. Whether you are talking…
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